BigSpy Blog

When you are browsing social media or watching short videos, playable ads may inadvertently catch your eye. Even if you immediately realize it is an ad, it is often hard to resist its charm, leading you to watch it completely and even click further to learn more about the app. So, what exactly is the magic of playable ads that makes them so captivating?

An effective GTM strategy helps a company define its target market, choose the best promotional channels, and create reasonable sales and marketing plans to increase market share and profitability.

An advertising strategy is a series of plans and methods developed by a business or advertiser to achieve marketing goals by delivering advertising messages to the target audience at the right time, place, and environment. It encompasses media selection, budget allocation, timing, and content creation to maximize ad effectiveness and return on investment (ROI).

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‘While a picture is worth a thousand words, a video is worth a million’. That is the power of video streaming platforms these days, and we are going to speak about the second largest search engine in the world, only next to Google- YouTube.

As summer approaches, fans are getting excited about the 2024 European Championship, and we are exploring marketing concepts to help your brand stand out in this year's competition!

Discover the intricacies of TikTok ad placements, including Global App Bundle and Pangle, to enhance your advertising strategies. Learn about different ad formats, optimization goals, bidding methods, and regional coverage to maximize your ad effectiveness and achieve targeted promotion goals.

What is the Difference Between Advertising and Marketing？How to Implement Planning?

Definition and Types and Optimization Strategies of Digital Advertising.

The design and content of SERP can significantly influence user search experience and click behavior. Therefore, understanding and optimizing SERP is of great importance for SEO (Search Engine Optimization) and SEM (Search Engine Marketing).